Zoosk // Online Video
What I did:
Crafted a campaign leveraging online video and Facebook that helped Zoosk boost their awareness and increase their consideration.
The Opportunity:
Zoosk made it big as the first online dating application on Facebook. Riding that wave they developed a site of their own, but eventually fell victim to the clutter of online dating sites and were no longer top of mind for the young and single.
The Solution:
Zoosk targets casual daters, people that aren't exactly looking for love, but are willing to see where a date will lead, but this target was unaware that Zoosk catered to a "no pressure" dating environment. So we created a campaign encouraging people to follow their heart... their heart being a straight-talking, but well-intentioned heart shaped puppet, with a bit of a foul mouth.
The Results:
318% boost in unaided awareness
52% increase in consideration
56% lift in "intent to use and recommend"
80% increase in site preference
Is a featured case study on Think with Google.